Privacy & Cookies Policy
Types of information we collect
With your consent, we may gather personal information from you in person, at our office, over the telephone, through our websites, by corresponding with you via mail or email, or from third party suppliers.
When you make an inquiry on one of our websites or complete an employment, franchise or financing application we may collect from you certain information including, but not limited to, and as applicable to the particular circumstance, your name, current and previous addresses, date of birth, Social Insurance Number or Social Security Number, gender, salary, marital status, and specific details about your assets (their cost and date of acquisition, current value), and your liabilities (to whom, the amount owed, the nature of any collateral pledged, etc). We may also collect additional information, such as correspondence with us, questions/comments about Asset Lendr, academic and professional qualifications, particulars of current and previous employment and other matters related to your suitability whether as a client, a franchisee, an employee, etc.. For persons who act as a proprietor, partner or shareholder of a duly formed legal entity, we may collect further information, such as your firm name, and names and respective interests of members, partners or shareholders.
How we use your personal information
Personal information provided by you in connection with your actual or prospective business or employment relationship with Asset Lendr, may be used by, collected by and/or disclosed by Asset Lendr (including its agents and contractors, lenders and investors) for the following purposes:
to evaluate your application and eligibility for the particular relationship;
to enable Asset Lendr to enter into contractual relationships with you;
for contract and relationship management and administration;
to detect and prevent fraud and other unauthorized or illegal activities;
to provide information and services that you request;
to respond to your comments and inquiries;
for marketing and promotion of products and services to you;
to meet legal and regulatory requirements that Asset Lendr believes in good faith are applicable;
to analyze data individually or in aggregate to assist Asset Lendr in its businesses;
in connection with and to facilitate financing for Asset Lendr and any purchase and sale or reorganization transaction involving Asset Lendr;
as may be otherwise authorized by you.
If your personal information is to be used or disclosed for any new purposes, we will, to the extent required by law, identify these new purposes prior to such use or disclosure and, if required, obtain your consent.
Asset Lendr will not sell any of your personal information that you provide to Asset Lendr.
Sharing of personal information
Asset Lendr does not control how you or any of your other third party service providers choose to share or disclose your personal information. Asset Lendr may, acting on your behalf, share your personal information with your provider of an integration you are adding but Asset Lendr is not responsible for how your provider of an integration may collect, use or share your personal information.
Websites and the Internet
In general, you can visit Asset Lendr’s websites at www.assetlendr.com and (the “Websites”) without revealing any personal information about yourself. But we do collect information such as IP addresses, cookies, Internet tags and navigational data. This information is used to better understand and improve usage of the Websites and provide better user service.
The Websites may contain links to other sites. Asset Lendr provides these links as a convenience to users and is not responsible for the privacy practices of such other sites. Users are encouraged to be aware when they leave the Websites and to read the privacy statement of every website that collects personally identifiable information.
There are limited instances where Asset Lendr may collect, use or disclose your personal information without your consent as required or permitted by law, for example:
To collect a debt owed to us,
To meet government tax reporting requirements, and
To comply with an order made by a court.
Consent may be express or implied, depending upon the circumstances.
Please note that, in some cases, your choice to refuse or to withdraw consent to certain collection, use or disclosure of personal information may impact on our ability to provide you with certain products or services or otherwise be engaged with you. Your choice to refuse or to withdraw consent may also be subject to legal and/or contractual restrictions and reasonable notice.
Retention of personal information
Asset Lendr will destroy, erase or render anonymous personal information no longer required for the stated purposes or for a legal or legitimate business requirement.
Asset Lendr takes precautions to protect your personal information against unauthorized access, disclosure, inappropriate alteration, and misuse. All safety and security measures are appropriate to the sensitivity level of your information. Access to your personal information is restricted to those persons whose job responsibilities require them to have access. In addition, Asset Lendr uses technological safeguards, such as encrypted passwords. Given that electronically transmitted data is not 100% secure, Asset Lendr makes no warranties as to the security of any such information that you submit, which you do at your own risk.
Access and correction of personal information
If you wish to request access to, or correction of, your personal information in Asset Lendr’s records, please make your request in writing to the Privacy Officer at Asset Lendr. Some information may not be accessed in certain circumstances, for example if it contains personal information of other persons or for other legal reasons.
Should you identify any incorrect or out-of-date information, please notify Asset Lendr so we can make the required changes as appropriate.
Enquiries, Questions or Complaints
If you have any enquiries, requests or complaints regarding Asset Lendr’s privacy practices, please contact our Privacy Officer by phone at 1-888-311-6411, or by email: firstname.lastname@example.org.
This privacy statement was last modified on April 15,2020.
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Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.